Visa Launches Crypto Advisory Services for Banks as Demand for Digital Assets Grows

In a recent study conducted by Visa, 18% of global participants revealed they would be likely or very likely to switch primary banks to one offering crypto-related products over the next year. In emerging markets, that figure rose to 24%. And for consumers who already own cryptocurrency, Visa’s study found that almost 40% of participants expressed a willingness to switch their banks to ones offering crypto products.