Jonathan Keim, communications director of CryptoCurrencyWire, kicked off his report with the eye-catching news that Grayscale was debuting a new TV campaign focusing on the history of money (http://ccw.fm/2j0DA). Grayscale Investments, reportedly the world’s largest digital currency asset manager, is launching an advertising “blitzkrieg” to raise awareness of its products. The company provides a suite of investment products based on crypto assets that includes Bitcoin (
$80,952.00 ) Trust, Bitcoin ( $80,952.00 ) Cash Trust, Ethereum (
$2,269.22 ) Trust, Ethereum ( $2,269.22 ) Classic Trust, Horizen Trust, Litecoin (
$57.92 ) Trust, Stellar Lumens Trust, XRP (
$0.00 ) Trust, Zcash Trust and Grayscale Digital Large Cap Fund. The campaign will “illustrate how money has evolved over thousands of years” as well as how “we’ve ‘proceeded to wave goodbye to value, printing unlimited amounts of money.’”
Keim’s second headline looked at how one company is responding to inflation expectations: “Nasdaq-Listed MicroStrategy, Wary of Looming Dollar Inflation, Turns to Bitcoin ( $80,952.00 ) and Gold” (http://ccw.fm/gSqL9). MicroStrategy, a Nasdaq-listed provider of business intelligence, mobile software and cloud-based services, plans to invest $250 million of its cash reserves in Bitcoin ( $80,952.00 ) , gold and other alternative assets over the next 12 months as a hedge against U.S. dollar inflation. The company’s CEO says it makes sense to “shift our treasury assets into some investments that can’t be inflated away.”
Finally, the news that a basic “banking product” will soon be available should bring cheer to the crypto community; this headline read “Genesis Partners with Luno to Create Alternative Savings Products, Extending Institutional Crypto Interest Rates to 4 Million Global Consumers” (http://ccw.fm/zICVV). Genesis, which provides digital-currency, prime-brokerage services, is joining forces with cryptocurrency exchange Luno to offer customers of the latter opportunities to earn interest on their crypto holdings. Earning interest on deposits is a defining characteristic of the established banking system. With this development, crypto has moved closer to convention.
To view the most recent episode of the Wild West Crypto Show, now on TV in 45 cities across the nation, including its ongoing segment from CryptoCurrencyWire featuring the latest news from around the world, visit http://ccw.fm/cG3Oz
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