Nike is Releasing Its First Digital Sneaker Collection on .Swoosh

The virtual sneaker, called Our Force 1 (OF1), is a play on the brand’s iconic Air Force 1 design. Beginning on April 18, Nike will begin airdropping “posters” to select .Swoosh users, granting them early access to the sale on May 8. On May 10, the entire .Swoosh community will be able to purchase the digital goods through its marketplace.