Tesla, SpaceX, Boring Company – three phrases that will help us with YouTube SEO on this story. And you know what – we think Elon Musk would be proud! Sure, he’s railed against clickbait and lazy journalism, but he’s also played the press to his advantage, generating incredible free publicity. But have the tides turned? In the eyes of today’s press, is Elon hot or not?
SOURCES & FURTHER READING
Goldfarb & Kirsch piece on Elon’s storytelling diversions
Cehrs on Musk’s PR savvy
Cunningham on Musk’s marketing genius
Most admired people in the world
NYT overview on Elon’s battle with press
Reveal (Center for Investigative Journalism) Investigation about Tesla
Tesla’s 2017 annual report
CREDITS
Writer: Louis Foglia
Editor: m.cho
Researcher: Page Ellerson
Supervising Producer: Allison Brown
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