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Gamers in Africa can now send and receive small amounts of Bitcoin (
$63,384.00 ) (BTC) while playing classic titles like Counter Strike.
Zebedee, a fintech and payments processor targeting the gaming space, has partnered with crypto exchange platform Bitnob to offer payments and gaming reward options in Africa using the Bitcoin ( $63,384.00 ) Lightning Network (LN).
Within the partnership, African users can earn Bitcoin ( $63,384.00 ) through Zebedee-powered apps and games. Zebedee’s offering serves as a second layer in games that allows developers to replace vague in-game points rewards with satoshis, the smallest denomination of Bitcoin ( $63,384.00 ) . Through the partnership with Bitnob, these in turn can be converted to a local currency like the Nigerian naira.
Zebedee chief strategy officer Ben Cousens explained that the partnership was driven by game developers who had Bitcoin ( $63,384.00 ) in mind for tournaments and other gaming rewards.
“If I’m Activision Blizzard or EA Games and I have 30 million players of my games in Africa and I run tournaments or giveaways, I cannot pay those players on fiat rails — it is too expensive. I am limited to the U.S. and I lose money from loss of engagement. Try sending $0.01 to these territories on another rail,” he said.
“This is about the $180 billion video games market, not play-and-earn or crypto gaming.”
In general, Africa has been a growing area of interest for the Lightning Network, partly due to the LN’s ability to facilitate microtransactions. Bitcoin ( $63,384.00 ) Senegal founder Nourou told Cointelegraph, “Microtransactions are our economic reality,” hence why he and many other African builders and developers are exploring the LN.
Gamers can already earn Bitcoin ( $63,384.00 ) by playing popular games such as Counter Strike. Source: Zebedee
Africa benefits from young demographics and a digitally native population. Cousens continued, “We’ve seen consistent evidence of high demand for our platform across the African continent, where the purchasing power of Bitcoin ( $63,384.00 ) is considerably higher than markets like the U.S. and Europe.”
Indeed, the matchup of LN and gaming is a growing trend during the bear market. Cousens said it’s “A natural evolution of the interactive entertainment landscape, where ‘Rewarded Play’ (in lieu of unsustainable play-and-earn) provides meaningful performance uplift for game developers against a backdrop of slowing growth in mobile gaming revenue while engaging players in a fun and creative way.”
